I can't help feeling that there was some very poor branding thinking going into the decision to change Virgin Nigeria's name to Nigerian Eagle Airlines in advance of the Branson pull-out. Its eight syllables long for one thing. Airlines are better named with short two syllable names - Aero, Dana, Arik all pass the simple to remember, simple to say test. A much better idea would have been simply to call it Eagle Air. Everyone would have got the reference to the Nigerian Eagle association. Eagle Air has a much better ring to it than Nigerian Eagle Airlines, don't you think? I guess they put "Nigerian" in to assume the role of "national carrier". But isn't that an outdated concept these days?
Friday, September 18, 2009
So who do I write the invoice to?