Vijay Mahajan's take on the exciting potential of Africa from a marketing perspective - focusing on the cheetah generation.
This guy's ideas are so cool and thoughtful I don't even know what to say. I have been thinking too that there seems to be some sort of proto-middleclass emerging in Nigeria. I also like the concept of the cheetah gen. They don't feel entitled. They just want to make a head way. Fascinating stuff.
I agree with most of his observations. However, I find it interesting though that he mentions interviews with corporations of different nationalities. However, not once did he mention that he interviewed Africans.....Just saying.
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