Thursday, April 23, 2009

The cheetah generation

Vijay Mahajan's take on the exciting potential of Africa from a marketing perspective - focusing on the cheetah generation.


Lost at The End 11:36 pm  

This guy's ideas are so cool and thoughtful I don't even know what to say.

I have been thinking too that there seems to be some sort of proto-middleclass emerging in Nigeria.

I also like the concept of the cheetah gen. They don't feel entitled. They just want to make a head way.

Fascinating stuff.

Anonymous,  4:19 am  

I agree with most of his observations. However, I find it interesting though that he mentions interviews with corporations of different nationalities. However, not once did he mention that he interviewed Africans.....Just saying.

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