Tuesday, May 09, 2006

4th Estate Revolution

A measure of how much Nigeria needs to transform can be taken from the business model that drives the Media in the country. At present, for your content to appear on TV, you have to pay, just as if you were running a TV ad. This means that quality of content is sacrificed to the highest bidder. Of course, this is a back to front version of what should happen: the tv station should pay for the best possible content for each available time slot. The quality of the content drives audience, which in turn pushes up ad revenue. As it is, the current tv business model creates no incentive for improved production values or general quality of content.

A similar business model drives the newspaper business. It is an open secret that a good deal of newspaper content is 'placed'. This is why we see the same tired old faces - bankers, politicians etc in the papers, rather than seeing fresh faces actually doing interesting transformative things. The problem here is the very structure of ownership. Many of the newspapers are owned by big politicians, and are used as a vehicle for a particular slant. You may say there's little difference here between Nigerian newspapers and Western newspapers - except that in the West, it is rather political influence rather than politicians that is directly at work in the newspaper biz. However, the underlying business model is completely different. Again, for newspapers to be read by more than the 20,000 copies per day of the best selling newspapers on offer right now, the quality has to increase 1000 per cent. This means moving away from brown envelope content. This in turn means paying journalists a living wage.

All it would take is one player to come along with a global best practice business model to attract a mass market audience (and talented upcoming journalists) to wipe all of the sham-media out of the way..


Nkem 4:58 pm  

Hear, hear!

the flying monkeys 7:52 pm  

nigeria's so called independence is a fallacy: who is truly free and happy? we need to fight for true independence without violence but using our intelligence

i was glad to read this!

nigeria, what's new 11:12 pm  

“Groups become great only when everyone in them, leaders and members alike, is free to do his or her absolute best.” “The best thing a leader can do for a Great Group is to allow its members to discover their greatness.”

“free to do his or her absolute best” … “allow its members to discover their greatness.”

“Never doubt that a small group of committed people can change the world. Indeed it is the only thing that ever has.”

I copied all of these from TomPeters.com and thought "best practice business model" will get to Nigeria. I think we are getting there, it is only going as fast as BR before another crash. Shame we are NOT free!

nigeria, what's new 8:53 am  

You’re dead on target, Nweke tells The Sun
Thursday, May 11, 2006

The Sun got a pat on the back Wednesday from Information Minister, Frank Nweke (Jnr) who described the newspaper as “truly king of the tabloids.”

The minister who spoke during a courtesy visit to the headquarters of The Sun in Lagos commended the newspaper for “enriching the democratic space and improving access to information.”


pure 3:23 pm  


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