Tuesday, May 25, 2010

The newlook, post paywall Times

You can see where they are going. Upping the ante on use of images, bringing the digital version closer to the paper version (especially by using the printed masthead). Its hard to avoid the sense that The Times is looking ahead to tablet based browsing and a physical user experience that maps onto the bodily experience of reading a newspaper. Lots of smart moves in all this. Will I subscribe? Naah.


babatunde 4:07 pm  

1st problem is that they really have little unique content so there is no real motivation to pay,

2rd the reason that the times loses money hand over foot is not that its content is available for free, it's that it's crap.

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